Starting at $18.99, Wellsley Farms American Vodka is crafted with the finest-quality U.S. corn and six-times distilled, according to BJ’s. Following its introduction of own-brand wines earlier this year, BJ’s Wholesale Club has rolled out a line of premium liquor under its Wellsley Farms label. To leave feedback about the site, … The liquor is available at clubs in states where BJ’s is permitted to sell alcohol. It’s affordable and it is a great quality. BJ's Wholesale Club has launched two websites dedicated to showcasing the value, quality and assortment of its two exclusive brands, Berkley Jensen and Wellsley Farms.According to company officials, this is the first time the membership club has created dedicated ecommerce sites for its exclusive brands. For 2018, the category accounted for dollar sales of $34.2 billion across all retail outlets and $7.4 billion in the mass, club, dollar and military retail channel, according to the Private Label Manufacturers Association’s 2019 PLMA Yearbook. Home; Fresh & Refrigerated Food; Bakery. Esko, Brand Solutions needs the contact information you provide to us to contact you about our products and services. CBX updated the private label packaging with new photography, logos, fonts and other design elements. Cart. Supermarket News is part of the Informa Connect Division of Informa PLC. For the Wellsley Farms products, the designers emphasized fresh and high-quality properties of the food. h/t: http://www.packagingstrategies.com/articles/88311-cbx-revamps-own-brands-identities-at-bjs-wholesale-club, Your email address will not be published. Number 8860726. BJ's Wholesale Club announced a premium spirits collection from the retailer's exclusive brand, Wellsley Farms® on Tuesday, Dec. 3, 2019. 0. For example, the cookware packaging emphasizes its German-engineered, triple-ply construction of stainless-steel; the seafood packaging stresses that it is responsibly–sourced and of premium quality. Typically, these businesses buy products wholesale and then market those finished or … BJ's Offers Delicious and Quick Wellsley Farms Fresh Prepared Meals I've complained about our commute before. Alcohol has become a growing category in BJ’s private-label lineup. 1997-2020 BJ's Wholesale Club, Inc. Privacy Policy; Careers; Company Background; Community Relations; Press Room; Terms of Use Everyone is a morning person when they wake up to a delicious cup of Wellsley Farms® coffee from BJ's Wholesale Club. Your email address will not be published. Private-label wine, in particular, has been a catalyst and remains one of the fastest-growing categories. BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. Overall, BJ’s operates 219 warehouse clubs and 144 BJ’s Gas stations in 17 states. If you have been following the blog you know I love BJ’s brand Wellsley farms. Wellsley Farms spirits collection expands exclusive-brand alcohol selection, Center store during COVID: 16 trends from 2020, Sprouts to spotlight emerging functional beverage brands, Retailers deploy varied strategies for multicultural merchandising, Albertsons debuts flash-frozen skillet meals, © 2020 Informa USA, Inc., All rights reserved, Walmart blasts DOJ lawsuit over opioid prescriptions, Kroger gears up to administer COVID-19 vaccines, Giant Food to highlight minority-owned suppliers on shelves, Podcast: Hy-Vee’s Mike Agostino says transparency key to new PBM, ShopRite pharmacies to provide COVID-19 vaccines, FDA warns Whole Foods over products with undeclared food allergens, Stater Bros. extends $2 hourly wage bonus into January, 10 top trends in the supermarket meat aisle in 2020, Hy-Vee to turn spotlight on local vendors, BJ’s Wholesale Club expands delivery of alcohol, For private label wines, a very good year, same-day delivery of beer, wine and/or spirits, Allowed HTML tags:


. BJ's Wholesale Club, Westborough, Mass., added more products to its Wellsley Farms brand. Bring home high-quality Wellsley Farms frozen appetizers for less today. BJ's now offers both spirits and wine under its expanding Wellsley Farms private brand. A medium-bodied, four-year-aged whisky, Wellsley Farms Irish Whiskey features subtle hints of chocolate-covered toffee and starts at $27.99. Todd Maute, a partner and private label branding specialist at CBX, said: “BJ’s Wholesale Club is at the forefront in terms of commitment to the quality of its own brands products, and they needed to design the brands strategically to more effectively communicate this reality. Required fields are marked *. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Williams and his team are closely involved with international and U.S. sourcing efforts for the retailer’s Private Brands — Berkley Jensen and Wellsley Farms. BJ’s said Tuesday that the Wellsley Farms spirits include vodka, Canadian whisky and Irish whiskey, all in 1.75-liter bottles for less than $30 (pricing varies by state). Bring home high-quality wellsley farms for less today. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. The redesign project changed more than 800 SKUS at 208 BJ’s Wholesale Clubs across the East Coast. Brian Sharoff, president of PLMA, said private-label wine has been a key customer draw for many retailers as they build up their roster of own-brand products. For both Wellsley Farms and Berkley Jensen, the new design systems created are consistent enough to provide impactful identities on shelf and flexible enough to speak to individual product features and benefits, as well as to specific consumer targets.”. It comes ready-to-serve for your convenience. You may unsubscribe from these communications at any time. Subscribe to receive the latest trends and updates from Chief Packaging Officer. 1997-2020 BJ's Wholesale Club, Inc. Privacy Policy; Careers; Company Background; Community Relations; Press Room; Terms of Use “BJ’s is proud to launch our exclusive Wellsley Farms …